AmeriColor® Gel Food Coloring - Bright White

AmeriColor® Soft Gel Paste™ – Bright White

When bold color just won’t cut it, reach for the pure brilliance of Bright White. Whether you're whitening buttercream, or creating crisp highlights in royal icing, this power-packed gel brings intensity without the bulk. It's a cake artist’s secret weapon for turning off-white into wow.

AmeriColor® Soft Gel Paste™ is trusted by pro decorators for its vibrant results, ultra-concentrated formula, and fade-resistant finish. It blends seamlessly into everything from fondant and gum paste to cookie dough and whipped toppings—no streaks, no weird aftertaste. Just smooth, reliable color in every drop.

Designed for consistency and precision, the flip-top squeeze bottle gives you drop-by-drop control, helping you dial in your perfect shade every time. Plus, it's nut-free, gluten-free, soy-free, and Kosher certified—so you can focus on your artistry with confidence.

Features:

• Bright, opaque white ideal for tinting dark bases or neutralizing yellow tones
• Encapsulated pigments reduce fading and aftertaste
• Freeze/thaw stable—great for frozen treats and cold-process desserts
• Performs beautifully in non-dairy toppings and icings without separating
• Highly concentrated formula means you use less for bolder results

Note: Actual product color may vary slightly due to differences in monitor settings.